Pokerstars

Creating iGaming user flows that meet complex legal requirements for different nations
iGaming
UX design
UI design
My role
UX/UI designer
Timeframe
6 months
Team
  • 1 Project manager
  • 2 UX/UI designers
  • 1 Functional analyst
  • 1 Regulatory / Compliance specialist
Tools
  • Figma
  • Miro
  • Google suite (in p. docs)
  • Slack

Overview

Designing and adapting flows to comply with international iGaming regulations
Project's context
Flutter entertainment is a company active in the gaming and gambling industry. Part of it are the PokerStars brand and the lately acquired Italian company Sisal.
Sisal and PokerStars platforms
Sisal and PokerStars operate separate gaming platforms for betting, casino games and slots. To simplify business and IT systems, PokerStars has begun migrating to the same systems used by Sisal.
Problem statement and requirements
New legal requirements prompted a review of user flows such as login, account settings and deactivation. They apply to Portugal, Spain and France, each with specific corner cases, increasing complexity. English was used for official communication and project deliverables.
Courtesy of: urbanfile

Process

A workflow including exploration, flow design, and regulatory validation
Exploration phase
1
Re­quire­ments
a­nal­y­sis
2
As is &
com­pet­i­tor a­nal­y­sis
Design phase
3
De­sign­ing
user flows
4
De­sign sys­tem and UI ad­just­ments
Validation
5
Le­gal
val­i­da­tion
6
Brand
val­i­da­tion

Exploration phase

Analyzing regulatory requirements and benchmarking existing iGaming platforms
Requirement analysis
Requirements for Spanish, Portuguese and French legal restriction were analyzed in-depth. Miro boards were used for three main processes:

Comparing all countries requirements and track down common use cases and differences

Translating higher-level requirements into practical tasks, user processes and UX corner cases

Annotating open points that needed deeper analysis or to be discussed with legal representatives

Representation of the analysis process through Miro.
As is & competitor analysis

Existing Italian user flows were used as a basis to which implement changes required by all other countries legislation and user experience improvements. Although simple in paper, this required quite an important effort, since most up-to-date flows were scattered among different files and mediums.

To improve user experience and align to industry standards, benchmarking has been carried out to analyze major competitors.

Design phase

Wireframing solutions for complex user flows and edge cases

Once all the relevant data was collected, user flows were designed for each country (Spain, France, Portugal) while keeping in mind legislation differences.

Common flows were designed first, then listing all differences and use cases depending on each country.

Partial representation of the wireframes.

A very methodical organization and attention to wireframe’s details were ensured in order to:

create a cohesive view and easily spot differences between flows of different countries

reduce misinterpretation from devs by adding user flow logic and specifications to wireframes

Validation

Reviewing designs for regulatory compliance and brand consistency

Validation was done through extensive meetings to share designs; since they affected multiple countries, meetings involved people from different nationalities.

Validation involved:

fulfillment of legal requirements

consistency with existent branding guidelines

Support was also granted after validation for last-minute requests.

What I learnt

By the end of this project I was better in managing complex situations, saturated of information, while working in synchrony with the team. Adopting a robust wireframing system which ensured maximum intelligibility and scalability was one important skill I mastered through this project.

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